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EP271 Athleta CMO Andrea Mallard on Creativity in Business

Eleanor Beaton
Eleanor Beaton
EP271 Athleta CMO Andrea Mallard on Creativity in Business
Andrea Mallard is the Chief Marketing Officer at Athleta, an ethical apparel brand recognized for their yoga wear and clothing line designed to inspire women and girls to reach their full potential. Andrea received her bachelor’s degree in International Politics and English Literature from Queens University in 1999 and her master’s degree in Media from the London School of Economics in 2001 – graduating at the very top of her class at both schools. After graduating college, she began working with IDEO, Omada Health, and, later, held a seat on the Board of Advisors for the German company, Unu Motors.

Today, Andrea shares how to incorporate creativity into your business and the power of failure. She explains the critical nature of maintaining a “beginner’s mind” despite your level of success and how to find the advantages lurking within unexpected situations. She also shares her thoughts on personal branding and why she thinks you shouldn’t focus on building your personal brand.


“A good idea is doomed to be a good idea forever, but a bad idea has the chance to be great.” – Andrea Mallard


Today on the Fierce Feminine Leadership Podcast:

  • How her childhood shaped her character as a leader.
  • The importance of maintaining a beginner’s mindset despite your level of success.
  • Her “lost year” experience and why she considers it as one of the best and most important years of her life.
  • The importance of being deliberate in your choices and decisions throughout your life and career.
  • How to turn unexpected situations into your secret weapon.
  • Building credibility based on your self-awareness.
  • How she maintains resilience through challenging situations or experiences.
  • How to let go of the fear of other people criticizing you.
  • Using your failures as a valuable learning tool.
  • The importance of owning your mistakes and sharing them with others.
  • How sharing her mistakes and being vulnerable has impacted her team’s performance
  • The fundamental problem of creating a distinction between analytical thought processes and creative thought processes.
  • The power of being assertive.
  • What inspired her to start working with Athleta.
  • Fundamental business lessons she has learned.
  • Why she believes the first six months are critical as a leader in a new organization.
  • Why she doesn’t believe in building your personal brand – and what you should do instead.


Andrea Mallard’s Top 3 Success Strategies for Fierce Feminine Leaders:

  1. Seek and give feedback and build trust with the people you are working with.
  2. Have a sense of humor.
  3. Always be willing to go the extra mile. Build to think. Don’t stay too long in strategy. Roll up your sleeves to create something just to help you think through it.


Fierce Leadership Quotes:

  • “You need to take the time to have a beginner’s mind. You need to start back at question zero, no matter what you’re doing, no matter how much you think you have empathy or intuition.” – Andrea Mallard
  • “Don’t worry about being perfect. Don’t be afraid to ask for help. Don’t be afraid to admit what you don’t know.” – Andrea Mallard
  • “People fail all the time. That suggests they are taking risks; they are working, they are pushing.” – Andrea Mallard


Connect with Andrea Mallard:



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