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EP424: Problem Discipline

Eleanor Beaton
Eleanor Beaton
EP424: Problem Discipline

Overwhelm is very real. It invades every corner of our lives and businesses, and it truly is the modern-day scourge. Overwhelm robs our time, wreaks havoc on our productivity, and it kills our sales results. 

Why do we get overwhelmed in our businesses? Tons of different reasons, but today I’m going to focus on one that strikes a startling resemblance to my beauty regime during lockdown: not having enough problem discipline.

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Your ideal client has so many different problems that you could attempt to solve for them. And many of you aren’t picking one or two, you’re trying to solve them all. This results in messy and unfocused marketing.

Join me today as I share an elegant, useful little tweak you can make to your marketing strategy today to help reduce overwhelm just a little bit. I’m hoping that it provides some clarity and direction to help you create more effective marketing. Settle down your inner cavewomen and step into the modern-day queen I know you are.

Today on the Power + Presence + Position Podcast:

  • How your marketing might be like my beauty regime during lockdown.
  • What problem discipline is and how it can transform your business.
  • How your customers’ brains could be at odds with your brain.
  • Why you need to switch from cavewoman to modern-day CEO brain.

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