If you’re a woman creator or entrepreneur, you’ve likely faced the universal experience among women of having your ideas ignored, brushed off as a natural creative project, or generally having people diminish the gravity of what you have to offer.
On the one hand, this isn’t surprising given the world we live in. On the other, it’s time to explore the gender biases that devalue women’s innovations, and why women are excluded, underpaid, undervalued, and undercited when it comes to technical innovations. And for this conversation, Eleanor is joined by financial journalist and best-selling author on women and innovation, Katrine Marçal.
Listen in this week as Eleanor quizzes Katrine on the core themes exposed in her book, Mother of Invention: How Good Ideas Get Ignored in an Economy Built for Men. Katrine paints a devastating picture of how women’s ideas and contributions have been ignored to the detriment of our planet, why failing to recognize the gender lens has created catastrophic consequences, and how women can begin recognizing and releasing their full human potential within.
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Today on Anchored Intelligence:
- Katrine’s personal experience of having her ideas ignored.
- What surprised Katrine most in the process of researching for her book.
- How women’s innovations and contributions have been ignored to the detriment of our planet.
- Why society needs to back female entrepreneurs in the consumer market, and why it doesn’t.
- The difference in language around men’s innovations versus women’s innovations.
- How society knowingly loses out on financial gain from the desire to keep women and men in their boxes.
- Some of the gender biases that devalue women’s innovations.
- The reason women don’t recognize their own innovations.
- Katrine’s expertise on how women can start taking action on and owning their innovations.
Resources Mentioned:
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- Who Cooked Adam Smith’s Dinner?: A Story of Women and Economics by Katrine Marçal
- Why She Buys by Bridget Brennan
- Difficult Women: An Imperfect History of Feminism by Helen Lewis
- The Other Guys – movie