What skill is non-negotiable when it comes to growing revenue and building a company that lasts? As a CEO, you know that it takes pretty much everything you’ve got. However, the entrepreneurs with the most staying power know that there is one skill that is irreplaceable, and that’s the ability to sell.
This week’s episode is a masterclass anchored in one CEO’s experience of scaling sales in a sustainable way. Caitlin MacGregor is the CEO and co-founder of Plum: a talent assessment provider that has revolutionized how companies hire, grow, and retain talent with the power of psychometric data. She’s here to uncover the importance of product market fit, and how it’s the secret to making sales effortless.
Listen in today to hear about Caitlin’s learning curve around sales, and how she accomplished a strong product market fit for Plum. You’ll learn why your company will never be able to outperform your personal gap in sales knowledge even if you have a great sales team, how the product market fit framework keeps you laser focused in sales, and the power of swagger.
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Today on Anchored Intelligence:
- What product market fit means.
- The biggest lessons Caitlin has learned about how to scale a company.
- How what you lack as an owner will inevitably show up in your business.
- Why you have to shift your selling strategy when you evolve from selling to SMBs to mid-market or enterprises.
- How Caitlin accomplished a strong product market fit for Plum.
- The power of swagger.
- Why it’s important for you to identify your best learning style.
- How cracking the code on product market fit has impacted the rest of Catilin’s role as CEO.
Resources Mentioned:
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- Caitlin MacGregor: LinkedIn
- The Mom Test by Rob Fitzpatrick