Entrepreneurs who have the most staying power know that there’s one skill that is critical, irreplaceable, and hard to overcome if you don’t cultivate it as a CEO, and that’s the ability to sell. No matter the kind of business you run, or how great your product or service is, if you can’t sell, it’s impossible for your company to outperform this gap.
This week’s episode is a masterclass in sales techniques and sustainable selling strategies. Caitlin MacGregor is the CEO and co-founder of Plum: a skills-based talent intelligence platform that helps you unlock your organization’s full potential. She’s here to walk you through the importance of creating a strong product market fit, and how she achieved it for Plum.
Listen in today to hear sustainable scaling wisdom from Caitlin. She’s decoding strong product market fit and sharing how she accomplished the perfect recipe for Plum’s product and its target market. She’s also touching on the importance of shifting selling strategies as you target larger audiences, the advantages that come with confidence and swagger, and why it’s worth exploring your own learning potential.
Whether you’re a long-time listener or brand new to this podcast, your insight matters and we want to hear from you. If you’ve benefited from the show in any way, please rate and review it by clicking here.
Today on Anchored Intelligence:
- The importance of a strong product market fit.
- Why selling strategies need to change as you target larger audiences.
- How to shift your selling strategy.
- Key takeaways from Caitlin’s experience of growing a successful company.
- How Caitlin achieved Plum’s strong product market fit.
- The power of swagger.
- How discovering how you learn best can significantly boost your growth.
- Why a strong product market fit is constantly evolving and never one-and-done.
Resources Mentioned:
- Can’t seem to figure out why your scalable offer isn’t selling? Schedule a growth audit with Eleanor and her team to create an actionable plan to get your offer generating the income you want! Click here to schedule!
- To receive weekly written gold in your inbox, make sure you sign up for Eleanor’s email newsletter.
- Connect with Eleanor on LinkedIn.
- Connect with Eleanor on Instagram.
- Technical Support by Digital Freedom Productions
- Caitlin MacGregor: LinkedIn
- The Mom Test by Rob Fitzpatrick