Over the last decade, social media has become a major marketing tool for many businesses and entrepreneurs. The power of video marketing – especially YouTube – has created a firestorm for small businesses, solopreneurs, and corporate entities as a way to give customers a better, more visual way, to get to know and connect with their favorite brands.
My guest today is Sunny Lenarduzzi, and award-winning video, social media, and online business strategist that is passionate about helping companies across multiple industries leverage the power of video marketing to build their business and create the life they love. She is a powerhouse international speaker and online entrepreneur with a YouTube channel that has been cited by Forbes as one of the 20 Must Watch YouTube Channels That Will Change Your Business as well as one of the top online female entrepreneurs to watch in 2017 by The Huffington Post Magazine.
Sunny joins me on the show today to share her story, how she transitioned from an acting career to a journalist to settling into her passion and becoming the powerhouse entrepreneur that she is today. She shares helpful tips and advice for creating your social strategy and how to use videos to own your niche.
“The key to owning your niche is sharing content that is valuable to your target audience and ideal customer.” – Sunny Lenarduzzi
Today on the Fierce Feminine Leadership Podcast:
- What is a social strategy?
- The difference between a social strategy and social tactics.
- Her content planning strategy.
- Building your brand, your audience, and monetizing your business.
What to Consider Including in Your Social Strategy:
- Content tiers and categories
- Your brand manifesto and overarching vision
- Your persona, voice, and punctuation.
Connect with Sunny Lenarduzzi:
Download the Worksheet:
Click here to receive the Brand Bible Building Worksheet
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A Special Thank You to Our Sponsors
This episode was made possible by our wonderful sponsors, BMO – Bank of Montreal.