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EP183 Secrets of Selling 500,000 Books Online With Joanna Penn

Eleanor Beaton
Eleanor Beaton
EP183 Secrets of Selling 500,000 Books Online With Joanna Penn
Do you dream of writing a book? Becoming a published author is a great way to step into your power and position yourself as an expert in your field. My guest today is Joanna Penn, an international professional speaker, published author, and an award-winning entrepreneur who has published over 20 fiction and non-fiction books, selling over half a million copies worldwide. She has been named as a new York Times and USA Today bestselling author and voted by The Guardian newspaper as one of the Top 100 Creative Professionals in 2013. Additionally, Joanna runs a small press company with her husband.

Joanna joins me today to share how she pivoted her career from working in the corporate world in an industry she no longer enjoyed to becoming a published author. She shares her secrets for selling over 500,000 books on Amazon, how she combined her passion for business with her passion for writing, and she provides practical tips for leveraging the power of Amazon to launch your career as an author.


“The most important thing as a full-time creative is creating.” – Joanna Penn


Today on the Fierce Feminine Leadership Podcast:

  • The “author entrepreneur” business model
  • Time management strategies and tips
  • Why the platform to sell your book is critical to the success of your journey as a creative entrepreneur
  • Creating a scalable business as an author
  • How to market and sell your books worldwide
  • How the business model for selling courses differs from selling books
  • Tips for marketing your books
  • How marketing non-fiction books differs from marketing fiction books
  • Contract tips for working with publishers


Joanna Penn’s Top 4 Success Factors:

  1. Defining success and writing affirmations
  2. Taking action
  3. Constantly learning
  4. Being consistent


Resources Mentioned in this Episode:


Connect with Joanna Penn:



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A Special Thank You to Our Sponsors 

This episode was made possible by our wonderful sponsors, BMO – Bank of Montreal – The Bank for Women.


Join the conversation at BMO for Women to gain the insight, knowledge, and support you need to succeed and to truly understand how to manage your money!