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Nicole Hesse: From Broke Bartender to Self-Made Millionaire

Eleanor Beaton

Nicole Hesse’s Instagram bio describes her as a “Mouthy Bartender Turned Mouthy Millionaire” and her avatar features a sparkly unicorn with her tongue stuck out.

So it’s no surprise that when Nicole led our Jewel Business Accelerator clients through a recent live workshop inside of our clients-only community, the insights she shared were both revolutionary and disruptive…and the comments came in fast and furious:

During this workshop, Nicole shared her perspective on the mindset changes that are required for you to go from burned out coach, consultant or service provider to true Jewel Business CEO, and what she learned from a particularly challenging period of her life.

Nicole initially wanted to be a lawyer, but rather than going to law school, she became a bartender (much, as she shared, to her mother’s dismay).

Her disruptive, entrepreneurial mindset showed up early as she started traveling, competing in global cocktail competitons and — while still in her 20s! — becoming a bar consultant, working with one of the biggest companies in the world.

Things looked great from the outside, but inside? Nicole was drowning. She was working long hours, struggling with her mental health, working through huge disruptions in her personal life and lost.

She ultimately made the decision to quit consuming alcohol and embrace sobriety, and things started to shift.

That catalyst led her to building her million-dollar business, where she now empowers entrepreneurs to attract dream clients through organic marketing.

Nicole and I talked about what she learned about herself through this journey, and what she now believes is the key to building not just a 7-figure business but something even bigger:


Nicole Hesse is a self made millionaire who went from being a broke bartender to the founder of a seven figure marketing empire in just 13 months. She has empowered thousands of entrepreneurs in the online world to monetize their skill sets and results. 

The ripple impact that Nicole has had in the online world is just beginning as her clients have not only made millions of their own, but have their own clients hitting 7 figures in their businesses as well! 

Nicole has accomplished so much in such a short amount of time as a result of her unique perspective on the world of sales. She stands firmly against traditional pain point tactics and uses her signature strategy of Catalyst Marketing to attract true unicorn clients. $3M in just three years, and this is just the beginning.

Follow Nicole on Instagram @moneymakingunicorns!


If you’re a coach or consultant doing at least $7500 per month, then you might just be a few best practices away from doubling your revenues and open time. Book a 15 minute Growth Audit with a Safi Media Scale Specialist and we will:

  • Take a look at your current marketing, sales and delivery process to see what’s working and what’s not
  • Identify what’s possible for you and your business over the next 90 days and beyond
  • Uncover the #1 bottleneck restricting your growth and holding you back from scaling
  • Develop a 3-step action plan that will get you more leads, clients and cash