In order to scale your business without working harder and without unnecessary complexity, you must create scalable offers. To do that, you have to package your knowledge into assets, also known as intellectual property or IP. And when it comes to packaging, protecting, and leveraging your business’s intellectual property, Eleanor’s guest this week is the expert.
Andrea Henry is a Cambridge-educated lawyer with over 15 years of experience working with business owners at every stage of the entrepreneurial journey. In battling a cancer diagnosis, she became obsessed with trying to find a way to reach her business goals without sacrificing her health, sleep, and time with her children. And now, through innovative legal structures and a wealth of experience, she helps entrepreneurs leverage their intellectual property to create a life and legacy they want.
Tune in this week to learn how to package, protect, and leverage your business’s intellectual property. Andrea is walking you through the importance of being judicious in what you share, the difference between your internal and external intellectual property, and how to begin uncovering your intellectual property goldmine.
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Today on Anchored Intelligence:
- Andrea’s definition of intellectual property in your business.
- What led to Andrea’s passion of helping entrepreneurs leverage their intellectual property.
- How so many entrepreneurs are sitting on a goldmine of intellectual property without knowing it.
- The difference between internal and external intellectual property.
- How to conduct an intellectual property audit.
- Andrea’s tips for navigating contracts regarding your intellectual property.
- The secrets behind MrBeast’s genius business model.
- How to uncover the IP goldmine you’re sitting on.
- The difference between licensing and certification.
Resources Mentioned:
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