As a result of implementing the Preeminent Positioning Strategy in 2021 — strengthening her niche, messaging and market position — Cynthia saw an immediate ROI. She achieved 40% revenue growth DESPITE the pandemic-induced downturn in demand for corporate sector trademarking services.
“Know the rules well, so you can break them effectively.” Dalai Lama XIV This is a detailed deconstruction of the Deciem sales and marketing strategy that helped the woman-led, Canada-based skincare company generate $460M in sales in 2021, a $2.2B market valuation and a fervently loyal customer base whose word of mouth advertising has helped … Continued
Big, bold voices are being built from every angle, and the more we share our lists, the more we will diversify the scope of women thought leaders changing the world. These 20 women are re-evaluating their industries with bold ideas, original strategies and deeply practical tools.
$1M+ in revenue is a worthy goal that — through its pursuit, not necessarily its attainment – has the power to transform you and your business, allowing you to embody more of who you truly are, and unlock more of your most impactful innovations.
She also launched a high ticket group offer for managers, which she launched into the B2B market soon after graduating, generating an immediate $18K USD in sales. In May 2022, Ramona published her first book, The Confident and Competent New Manager – How To Rapidly Rise to Success In Your First Leadership Role.
Since joining forces with Safi Media in Power + Presence + Position, Ali Smith has dramatically reduced the time she spends teaching by HALF, from 24 times a week in 2020 to 12 times a week in 2022. Her social media following has almost doubled – one of her recent reels had over 15k views. The scalable offer that she created in PPP has generated over 20K since its launch in April.
Since joining forces with Safi Media in Power + Presence + Position and The Incubator, Lorrie Rand and Judy Obersi, Co-Founders of Habit Studio, experienced a huge mindset shift towards their business, reporting a 40% annual increase in revenue and securing 1.5 million in signed contracts.