Your ability to be CLEAR is perhaps the single highest revenue-producing activity you can cultivate as a leader.

I have learned that when you put your REVENUE GOAL at the centre of your business…And make all your plans around how to accomplish that one, centered money goal. You can easily end up creating a business that depends on your hustle.

The single most important thing in marketing is that you are CLEAR. By this I mean that you are deeply precise and CLEAR about: Who you serve, What you stand for, The practical problem you solve for your clients, Your values.

One of the most profound personal choices I made last year was to adopt the concept of SUFFICIENCY as an organizing principle in my life, and by extension, company.

One of the most profound personal choices I made last year was to adopt the concept of SUFFICIENCY as an organizing principle in my life, and by extension, company.