“Know the rules well, so you can break them effectively.” Dalai Lama XIV This is a detailed deconstruction of the Deciem sales and marketing strategy that helped the woman-led, Canada-based skincare company generate $460M in sales in 2021, a $2.2B market valuation and a fervently loyal customer base whose word of mouth advertising has helped … Continued
One of the fascinating aspects of Eleanor’s work with entrepreneurs like you is that you never think you’re participating in trends because you operate in the world of business with so much independence. However, if you looked at your business from a broader perspective, what you’ll often see is that you are very much a … Continued
We, as women, are subjected to crazy metrics and standards as we’re growing up, and this hasn’t changed much today, no matter how old you are. You can probably think back to the “useful” metrics you were taught about what it means to be a woman (think 36/24/36: the ideal bust to waist to hips … Continued
How do you measure your success as an entrepreneur? You might focus on tangible business outcomes like revenue, profit, or the size of your team, all of which are key, but there’s another growth metric that is arguably more important than any of these results of business growth. Today, Eleanor is featuring a conversation with … Continued
$1M+ in revenue is a worthy goal that — through its pursuit, not necessarily its attainment – has the power to transform you and your business, allowing you to embody more of who you truly are, and unlock more of your most impactful innovations.
Business is a game of runs. Like in sport, if you want to be successful in the long term, you have to be able to play the game both when everything is going your way and you can’t seem to miss a shot, and maintain your composure when it goes the other way and you … Continued
She also launched a high ticket group offer for managers, which she launched into the B2B market soon after graduating, generating an immediate $18K USD in sales. In May 2022, Ramona published her first book, The Confident and Competent New Manager – How To Rapidly Rise to Success In Your First Leadership Role.