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EP275 A Masterclass in Personal Branding

Eleanor Beaton

In an age where fame is celebrated for fame, many fierce feminine leaders hold themselves back from building a powerful personal brand. Some even believe that building a personal brand is little more than a vacuous, attention-seeking activity when, in reality, it is so much more than that. Keep Reading >> On today’s episode, I’m … Continued

EP274 NumberCrunch CEO Susan Richards on The Power of Practical Solutions

Eleanor Beaton

Susan Richards is an entrepreneur, accountant, and the Co-Founder of two highly successful businesses – Numbercrunch, Inc., and Givopoly. Numbercrunch is a forward-thinking accounting support company focused on helping startups and small and mid-sized enterprises manage their business finances through Virtual CFO, accounting, and bookkeeping services. Keep Reading >> In 2012, she founded Givopoly, an … Continued

EP272 Why Everything You’ve Learned About Personal Branding is Wrong

Eleanor Beaton

When it comes to personal branding, there is a lot of conventional wisdom, information, and insight floating around the internet. From articles in business magazines and on LinkedIn to professional development workshops, training, and books – there are dozens of “experts” teaching others how to build their personal brand through conventional methods and wisdom. On … Continued

EP271 Athleta CMO Andrea Mallard on Creativity in Business

Eleanor Beaton

Andrea Mallard is the Chief Marketing Officer at Athleta, an ethical apparel brand recognized for their yoga wear and clothing line designed to inspire women and girls to reach their full potential. Andrea received her bachelor’s degree in International Politics and English Literature from Queens University in 1999 and her master’s degree in Media from … Continued

EP270 CEO and Strategic Communications Advisor Sue Jacobson on the Power of Taking Risks

Eleanor Beaton

Sue Jacobson is the founder and CEO of Jacobson Strategic Communications, a media and public relations firm brainstormed with legendary GE CEO Jack Welsh and New York Times bestselling author Susie Welch in 2010. She has provided public relations services to dozens of companies and organizations including the University of Pennsylvania, Education Testing Services, Pennsylvania … Continued

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