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EP435: How Scarcity Mindset Feeds Business Complexity

Eleanor Beaton

We’ve made it to the end of the mega year that is 2020 and many of you are thinking about how to make 2021 a growth year. You want to make it a departure, a powerful year, a fun year. Well, the one way to do that is by reducing complexity. Complexity creeps into your … Continued

EP434: How to Forge Profitable Partnerships with Ebere Akadiri

Eleanor Beaton

Finding and cultivating relationships with profitable business partners is one of the most lucrative activities you can do in your business. And quite frankly, it’s one of the best rewards. So why is it that so many women waste their time with terrible partnerships? When I see clients waste time on partnerships that aren’t fun, … Continued

EP433: The Coming “Pent Up Cash” Extravaganza

Eleanor Beaton

While the hoards have been busy wishing away 2020, arguing over the science of masks and the legitimacy of shutdowns, something truly astounding has been happening before our very eyes. People are saving. Amidst the upheaval caused by COVID-19, the decline of the airline industry and the hotel and hospitality industries, from an economic perspective, … Continued

EP432: What Elite Personal Brands Have in Common

Eleanor Beaton

You know you are supposed to have a strong personal brand, but what does that even mean? And more importantly, how do you evolve your personal brand as you grow and as your company grows?  There is a lot of confusion and overcomplication around marketing from your personal brand or from your company brand. Which … Continued

Why You Should Obsess Over Your Market Position.

Eleanor Beaton

In any industry or niche, the top 3 players get almost all the spoils. The single task that will drive the most value for your company in 2021 is to refine your niche and market position.

The Ultimate Time Management Tool for Women CEOs

Eleanor Beaton

The best way for women entrepreneurs to manage their time is to maximize the time spent on the things that produce the best results. In any business, there are going to be some specific big levers that you can pull that are going to get you 80% of the results.

Judge Judy meme

Biz lessons from the highest paid human in television

Eleanor Beaton

Last year, the Judge took home a cool 47 million from her show, which has been in syndication for 25 seasons. This was ON TOP of the $100 million she commanded from CBS when she sold them her Judge Judy library (of shows she had ALREADY PREVIOUSLY SOLD THEM!). And lest you think you can’t teach an old dawg new tricks, last month Judge Judy took her cash machine, I mean, TV show, and sold it to Amazon, where soon people around the world will be able to hear her tell off unsuspecting cheaters, philanderers, petty thieves and various other hapless pseudo criminals.

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