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EP427: Why I Won’t Shake My Booty for Mark Zuckerberg

Eleanor Beaton

Have you noticed all the dancing and pointing on Instagram reels lately? Women are dancing and pointing and the algorithms are loving it, which is why so many smart marketers whom I adore are doing it. It works. However, I won’t be dancing and pointing any time soon. Cooperating with and leveraging the power of … Continued

EP426: Are You Sending THIS Subliminal Message to Your Market?

Eleanor Beaton

There are things you say and then there are the messages you send. These are not always the same thing. You could be sending potentially damaging subliminal messages to your audience if you aren’t conscious of this one thing: consistency.  Now, I know, consistency is about as glamorous as oatmeal. But, it’s not only crucial … Continued

EP425: Buyer Discipline

Eleanor Beaton

Have you ever noticed how people are always willing to listen to experts, but they only buy from leaders? Experts have a way of complicating things whereas leaders bring a sense of clarity and order. And we all know that the confused mind can’t buy. How do you position yourself as a leader in the … Continued

EP424: Problem Discipline

Eleanor Beaton

Overwhelm is very real. It invades every corner of our lives and businesses, and it truly is the modern-day scourge. Overwhelm robs our time, wreaks havoc on our productivity, and it kills our sales results.  Why do we get overwhelmed in our businesses? Tons of different reasons, but today I’m going to focus on one … Continued

EP423: Full-Frontal Leadership for Women Entrepreneurs

Eleanor Beaton

When it comes to building and leading a company, there are no body doubles. It is all on you. And the more you learn to shed your fear of vulnerability, the more you open yourself up to the full experience that is entrepreneurial leadership.  Knowing that it’s all on you to take risks for your … Continued

EP422: Zone of Genius Discipline

Eleanor Beaton

We received an unprecedented number of emails and messages about last week’s episode, my conversation with Barbara Huson about getting wired for wealth. So many of you were thanking us for that conversation and sharing your thoughts on aiming for wealth instead of riches.  One of the things that really stood out to me in … Continued

EP421: Wired for Wealth with Barbara Huson

Eleanor Beaton

Many of us women entrepreneurs are focused on making money in our businesses. We want to make sales, but are we actually building wealth? Money and wealth are not necessarily the same thing, and my guest today is sharing how powerful it is to rewire your brain to see the difference. Wealth is about attaining … Continued

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