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Why you need a “clean money only” policy

Eleanor Beaton

When you have a Clean Money Only policy, you design a world that allows YOU to earn, serve and flourish at the highest level…

Rather than twist yourself into a pretzel in order to fit into the rules, laws and norms of others. Women have gamely attempted to fit into the norms of “regular” business for decades now and, given the rates of stress, burnout, overwhelm and sustained corporate exodus, I’d say the “I’ll come to you” model is ineffective.

EP464: The Most Under-appreciated Marketing Weapon on the Planet

Eleanor Beaton

There is one marketing weapon stronger than every other tool, tactic, gimmick, and strategy out there. Not only will using this weapon allow you to niche down even deeper, but it will help you raise your prices and make more money. But the sad thing is, even after you learn what it is, most of … Continued

Why I Invented The “Jewel Business” Model

Eleanor Beaton

A “jewel business” is a company that fulfills the following 30/30/30 criteria: 30% revenue growth per year (until such time that the founder chooses to accelerate or decelerate growth); 30% profit margin per year; 30% open, unscheduled time for the founder. A jewel business delivers an optimal amount of cash, influence and autonomy to a founder courageous enough to build her business this way.

Rich coach, poor coach. Rich farmer, poor farmer.

Eleanor Beaton

If you sell a service or knowledge (i.e. most coaches, consultants and service based businesses), know that your service is the apple. If you are only selling your service, you are the farmer selling apples to the grocery store. There is no shame in this, but it’s not how you build wealth. If you really want to build wealth, you need to invest in ADDING VALUE.

EP463: The 2 Macroeconomic Forces Shaping Your Business in 2021

Eleanor Beaton

Whether you realize it or not, there are two major trends that are about to seriously impact your business. Most of the results in your business are under your ownership, but things that happen in your market and in the world are not. And these two things are not under your control. It’s easy to … Continued

Beware of Validation Vampires

Eleanor Beaton

Businesses that LAST know how to SURVIVE and THRIVE. And if you sell any kind of coaching, consulting or services, there is ONE THING that will impact your “survive and thrive” factor more than almost anything else: WHO you work with.

You have been warned…

Eleanor Beaton

Your competition is about to get stiffer, and to leverage the Warren Buffet quote here, it’s time to suit up, lean in and be untouchably excellent, my queen.

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